Productics by Igor
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Productics by Igor

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The Autonomous Creative Team I Built

The Last Interface. And Everyone Is Fighting for It Right Now.

The AGI Bet Is Wrong. We’ve Been Watching the Answer for Three Billion Years.

The Model Layer Has No Switching Costs

Every Generation Inherits a World. Alpha Gen Inherits a Business Model.

How We Accidentally Broke Google

LinkedIn Is Not a Social Network. It Never Was.

Runtime Intelligence Is a Subsidy. Subsidies Expire.

AI Doesn’t Hallucinate. It Amplifies the Drift You Already Had.

Subscriptions Will Survive in Exactly Two Places

Instructions Are Suggestions. Constraints Are Architecture.

You Gave Your AI a Memory. Someone Else Is Already Using It.

The Case for Architectural Memory in AI Engineering

The Missing Layer: Why AI Can’t Build Systems That Last

OpenAI's $100B Raise Isn't About OpenAI. It's About the System That Can't Stop.

The End of the AI Arcade

European Companies Don’t Have an Innovation Problem — They Have a Math Problem.

The Paradox of AI Growth: Why Platforms Win and Products Stall

Building on Sand: The Hidden Cost of AI Model Churn

The Scarcity Trap: Why AI Still Feels Like a Metered Utility

I Visited the Future of AI Engineering — And Returned With a Warning

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